Actively selling

Select a company of your choice and 2 countries which this company is not yet present/ actively selling. Using marketspaces such as Amazon and Ebay do not count as actively selling

Select a company of your choice and 2 countries which this company is not yet present/ actively selling. Using marketspaces such as Amazon and Ebay do not count as actively selling. Your company should be selling a physical product and not a service, such as IT or telecoms.

If the company sells a range of products in different industries, then select one industry. For example, a company might sell confectionary and drinks to general consumers (B2C) and also sell packaging to the retail trade (B2B). Focus on one business area, i.e. confectionary, or else you would need to conduct market research for three separate markets).

Your tasks are to critically compare the macro environment of 2 countries, to determine which country presents the best opportunity for international expansion. You will then be required to recommend a coherent strategy for entering the market, follow the tasks given below.