Brand management

Question 1

Part 1

Do you feel that it is important for a brand to establish a relationship with a customer? Why?/Why Not?

Part 2

What are some of the pros and cons to a brand making “building customer relationships” a part of their marketing strategy?

Question 2

Part 1

Why is it important for a brand to pay attention to changing laws, the environment and new competitors entering the market?

Part 2

Why is it more important than ever that a brand be aware of social responsibility? (Hint: Think about some companies who have failed at this)

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