Homework

Watch the following TED Talk:

https://www.ted.com/playlists/366/the_economy_of_trust

Technology is creating a market that never existed before. Companies such as Airbnb, Homeaway, etc. are based on an ‘economy of trust’ and grow their ‘reputation capital’ with collaborative consumption.

After watching the video ( TED Talk), answer the following questions:

1. How would you incorporate the concept of collaborative consumption into your venture or business concept you are developing for this course? Include in your answer : a) the use of technology b) building trust c) barriers to overcome.

This homework should be 3 page, with references 4 page.

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