Consumer behavior

Q.1 Based on the principles of attention presented in this chapter, explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that apply.

Q.2  As you consider tunnel advertising, are their brands or products that would not be a good fit for this medium? Justify your response with 2 examples.

– I have attached the case study below

– I have attached chapter notes

– Name of textbook – Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition