Research a local health care organization of your choice, and complete the following tasks:
- Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
- Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
- Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
- Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
- Are you the market leader, a challenger, a follower, or are you creating a market niche?