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Judging template
Judging Template
Name of group:
Product
| The Product Idea and buyer interest | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 1. | The team has described an opportunity that is fulfilling a need. (problem to be solved) | |||||
| 2. | The team has clearly described its product or service being offered | |||||
| 3. | The team clearly described the information gained from industry experts and buyer intention survey | |||||
| 4. | The team articulated a compelling consumer value proposition | |||||
| 5. | The team has outlined a credible business model for the product | |||||
| Industry and competition | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 6. | The team comprehensively reviewed the attractiveness of the industry with credible research | |||||
| 7. | The team comprehensively reviewed relevant trends with credible research | |||||
| 8. | The team comprehensively identified potential competitors | |||||
| 9. | The team identified its strong competitive advantages and how it will differentiate itself from its competitors. | |||||
| Target Market | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 10. | The team did a good job identifying its initial target market | |||||
| 11. | The team did a good job researching and identifying characteristics of its target market | |||||
| 12. | The team showed credible market research data to support its market size claims – primary and secondary | |||||
| 13. | The team identified large and attractive secondary markets to serve over the long term | |||||
| Marketing | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 14. | The team explained it pricing strategy and rational as to why it will work | |||||
| 15. | The team has specifically described its promotional efforts and how it will compete against other companies for its target market | |||||
| 16. | The team’s distribution model is a good fit for its product/service and business model. | |||||
|
|
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| Sales Projections, Market Share, Financials | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 17. | The team has clearly explained its methodology for sales projection and forecasted sales and market share. | |||||
| 18. | The sales and market share seem reasonable and adequate to product the product | |||||
| 19. | The marketing budget seems reasonable | |||||
| 20. | The proforma statements seem reasonable and well researched. | |||||
| Development Plan | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 21. | The team has outlined a credible and thorough plan for developing its first product or service. | |||||
| 22. | The team has clearly identified its resource requirements and these can be reasonably obtained. | |||||
| Presentation | Strongly Disagree |
Disagree | Neutral | Agree | Strongly Agree |
|
| 23. | The presentation was presented in a logical and succinct manner | |||||
| 24. | Audio visual aids are used to support and enhance presentation | |||||
| 25. | The presentation was clear and easy to understand | |||||
| 26. | The presenters clearly knew their material and were able to talk without notes and answer questions easily. | |||||
| 27. | The presenters showed enthusiasm for their idea | |||||
| 28. | The team has “sold” the idea to the prospective investor | |||||
