Part 1 (3 pts)
List the 4 products in order from most likely to least likely to be commercially successful (not how fast they are likely to diffuse.) For each product include 1-3 sub-bullets with data from the case supporting your assessment.
Part 2 (7 pts)
Now, connect the QUESTIONS/PROBLEMS/ISSUES of the case to a another business experiencing a similar issue. Find an article in a business publication (Financial Times, Bloomberg, Wall Street Journal, etc.) describing a new product that was either very successful or a big failure. Number each of your answers to the following questions.