Subject : Marketing of a new product.

case study:

Each student will prepare an individual case study of a brand, analyzing the evolution of its product portfolio and the major innovation/s milestones along its history. Pick up a brand that you admire for its innovation strategy and connect it with the product strategy.

Select a brand that you admire for its innovation strategy. Analyze the evolution of its product portfolio and the major innovations/milestones along its history. Discuss the innovation strategy and connect it with the product strategy.

3 to 5 pages, references to be included

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