1. want a 3 pages paper for a case analysis dicussing only two points below:
  2. there is the outline summery..
  3. 1- Overview of Industry and Market – This section provides an introduction and generic description of the industry and the general products that this industry produces. It is important to note that your industry may not be a main industry; it might be a sub-industry (e.g., steel manufacturing) within a main industry (metals and mining).
  4. In (1 page)
  5. – Describe the industry
  6. – Profile the size of the market.  What is the current and projected market demand? Is the market growing, declining or stable?
  7.  2- Market Attractiveness and Drivers for Change – Assessing market attractiveness requires that important macro environmental trends be identified and understood.  The macro environment can be divided into six major components:  demographic, sociocultural, economic, regulatory, technological, and natural arenas.
  8. (2 pages)
  9. – What trends are influencing demand in the market of interest, whether favorably or unfavorably?
  10. (Note:  You do not need to describe all trends in each of the six categories; only the most relevant for your industry.)
  11. – Discuss how the relevant trends in the general environment impact market demand.

Writing guidlines:– Single spaced- Use APA style- written in 12 point
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