Product differentiation

Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup). Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.

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