For this assessment, each student will choose any ONE of the two articles provided below and
write a reflective analysis. This is an individual assessment with a maximum word count of 1,000
words for the article analysis excluding references.
In analysing the chosen article, the emphasis is on identifying the marketing implications of the
events or issues described in the selected article. For the selected article, students are to prepare
a write-up (in a .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the article from a marketing perspective
and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format using headings as
per the three points below:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article is important.
3. Discussion of implications of these issues from a marketing perspective
Rigby, B. (2019). How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion. Retrieved from: https://mumbrella.com.au/how-brands-are-capitalising-on-the-markle-sparkle-and-consumer-trends-to-push-sustainable-fashion-575396
Singer, M. (2019). Smaller stores and free booze: Myer’s plan to lure shoppers after dark. Retrieved from: https://www.smh.com.au/lifestyle/fashion/smaller-stores-and-free-booze-myer-s-plan-to-lure-shoppers-after-dark-20190830-p52mik.html