ROLE OF THE STRATEGIC PLANNER

  1. How has the role of the strategic planner changed over the past several decades? What new skills will be essential for the strategic planner?
  2. How does the scanning process create a “window” to the external environment? How does the window concept help in understanding organizations and the types of information they produce?

Professional Development:

  1. Using the questions listed in Exhibit 2-8 (p. 68), as your basis discuss strategic assumptions and how you would respond to them in a strategic planning assessment.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic Management of Health Care Organizations (7th ed.). San Francisco: Jossey-Bass. (Chapters 1 and 2)

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