In your initial post, Explain market segmentation variables and use a company as an example for that type of segmentation. Explain what variables were used by your mentor company (chosen during your Week 2 Global Marketing Plan Part 1) for segmenting the market.
Your initial discussion post should be 250 words and must reflect at least two theories or frameworks discussed in the text (do not forget in-text citations). Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style resource.